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In 1988 Chile, a young, charismatic advertising executive is approached by the opposition leaders to lead their campaign for the national plebiscite. The vote will determine whether dictator Augusto Pinochet remains in power for another eight years. While the "Yes" campaign promotes fear and stability, the "No" campaign, led by the executive, decides to sell hope and happiness, using bright colors, jingles, and upbeat imagery—the language of commercials—to counter 15 years of military rule. This innovative approach changes the face of political campaigning.
Details
- Director
- Pablo Larraín
- Writer
- Pedro Peirano
- Studio
- Participant, Fabula, Funny Balloons
- Released
- 9 August 2012
- Country
- Chile, United States, France
- Language
- Spanish
- Runtime
- 118 min
- Rated
- R
- Box office
- $2.3M
- Awards
- 1 win, 2 nominations
This title elsewhere
Cast
Full cast (44) →
Awards & nominations
See all 3 →1 win from 3 nominations across 3 ceremonies
| 85th Academy Awards 2013 | Best International Feature Film | Nominee | |
| International Submission to the Academy Awards 2013 | International Submission to the Academy Awards | Chile | Nominee |
| Tromsø International Film Festival's audience award 2013 | Tromsø International Film Festival's audience award | Winner |
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Trailer — No
×Full cast — No
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3 awards — No
×| Best International Feature Film | Nominee |
| International Submission to the Academy Awards | Chile | Nominee |
| Tromsø International Film Festival's audience award | Winner |